Google has announced that it’s beta testing an updated interface for AdWords. Details are sketchy (well, none existent actually) on what the changes will be, but they won’t be affecting how ads are run nor will they change any AdWords performance characteristics.

Sounds like it’s a usability update with possibly some features from the Google AdWords Editor application folded in to simplify edits across ad groups. Google does tend to slip in some nice stuff with their updates so there may well be some surprises.

Unfortunately the beta interface is currently only available in the US so everyone else will have to wait. It makes sense to limit the number of beta-testing candidates but why not include International testers to begin with? A wider range of requirements and feedback would give Google much greater value from this exercise.