1 
Sometimes, it's just safer.
There I was minding my own business, just checking out my email and then wham! I lose 1hr of my working day trying to sort out what Google Buzz is all about.
It’s my own fault: if there’s something new to be added or downloaded I just can’t resist it. And there it was. The “Add Google Buzz to your Google Mail?” opt-in, or words to that effect (I accepted it so quickly I didn’t read it for too long).
Suddenly I was thrown into a world I didn’t understand and compelled to immerse myself in a privacy controversy I didn’t want to understand on a Thursday morning at 08:30 am!
Advanced segments versus profile & filters
One of the first things I do when configuring Google Analytics for a client is to make sure they are able to analyse segments rather than some homogeneous blob of traffic which provides little insight into the performance of their website.
To do this, I’ll create multiple filter & profile combinations – and lots of them! Effectively, my profiles are the segments I’m most interested in for ongoing analysis and for optimisation of traffic and conversions.
Continue reading…
Back to top