Google to tighten its grip on remarketing ads

Love them or hate them, remarketing adverts have become a great addition to the marketer’s toolkit. Google Remarketing is one of the best known but other providers, most notably Twitter, have also got on the act with their own remarketing variants. If you’re not in “the trade”, you’ll recognise remarketing as the adverts that follow […]

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CryptoLocker: Avoid the Malware Trojan

Reviewing and maintaining the security of your systems including your anti-virus protection should be high on the list of priorities of any company – large or small. Often though, it takes the news of a business struggling to cope with the impact of a particularly nasty bit of malware to really focus the mind. The […]


Paid Search versus SEO

Depending on who you speak to, some people will entice you with the “dark art” of obtaining quality visitors through Search Engine Optimisation (SEO). Others will say that paid search in the right hands is like watching a skilled surgeon at work… Fortunately, I provide both SEO and paid search to my clients so I […]

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The Google AdWords Auction in Plain English

This is a great video and well worth the 9 mins of your time it’ll take to watch. It’s all about the Google AdWords Auction presented by Hal Varian, Google’s Chief Economist. I love it for its clarity: no acroynms, no abbreviations and no fluff. Just plain English on a whiteboard so that even non-techies […]


“Jar Jar Binks” PPC agencies sow FUD

Sometimes I come across SEO/PPC agencies that have turned completely to the dark side, while others have business practices that make them more like Jar Jar Binks from the later Star Wars films. You know: irritating and hard to understand. I often hear of Pay-Per-Click agencies approaching my clients using FUD (Fear, Uncertainty & Doubt) […]

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Who “Owns” Your Google AdWords Account?

So who owns your Google AdWords account if you have an agency or consultant that manages it on your behalf? You or them? I’d never given this much thought until I spoke to someone looking to switch over the management of their AdWords account from their current agency. Their agency had been managing the account […]